Brinley Franklin
Director, University of Connecticut Libraries
NELINET Annual Meeting
May 10, 2002
Why should you market your library? - Because many of us are better at delivering quality services (our primary mission) than at advertising or marketing our services.
Are there special skills needed? - Writing, editing, photography, graphic design (these can be outsourced). Speaking publicly about our libraries and promoting them is a responsibility we have to assume ourselves.
What audiences do we need to consider? - A broad range: faculty, students, administrators, donors, prospective students, legislators, trustees, prospective students, prospective staff (recruits), and current staff.
Are there relationships that need to be developed? Absolutely: the student newspaper, the campus newsletter, campus development staff, local media.
Some Marketing Tools for Libraries to Employ
| Faculty | Students | Campus Admin | Donors | Trustees/Legislators | Library Staff | |
|---|---|---|---|---|---|---|
| Web Page | X | X | X | X | X | X |
| Slide Show | X | X | X | X | ||
| Video | X | X | X | X | X | X |
| Annual Report | X | X | X | X | X | |
| General Library Brochure | X | X | X | X | X | X |
| Posters | X | X | ||||
| Internal Publications | X | |||||
| Brochures for Specific Services or Collections | X | X | X | X | X | |
| Exhibits Mailings | X | X | X | X | X | X |